Disney's new boss for consumer products commercialization, Asia Pacific

The Walt Disney Company has announced Mahesh Samat will be its executive vice president of consumer products commercialization for the Asia Pacific region.

Samat will report into Ken Potrock, president, Disney consumer products commercialization. He will be responsible for the commercialization of Disney franchises across merchandise, publishing and licensed games throughout India, Southeast Asia, Greater China, Korea, Japan, Australia and New Zealand.

Samat rejoined The Walt Disney Company in India in November 2016 and went on to integrate the Southeast Asia and India businesses to form The Walt Disney Company’s South Asia regional hub in September 2017. Mahesh led most of Disney’s