Downturn can be a blessing, best time to bring changes: Royal Enfield CEO

In the next 3-6 months, things should start to look-up, says Dasari

After over two decades-long stint in the B2B segment, including 14 years at Ashok Leyland, Vinod K Dasari has moved to the B2C sector by taking over as CEO of Royal Enfield.

Dasari speaks to T E Narasimhan, about his strategy to drive Royal Enfield on four broad action points -- expanding product range, increasing geographical reach, aftermarket and leveraging digital platform -- to build a "global consumer brand from India". Edited excerpts:

How is the shift from commercial vehicle to motorcycle?

It’s an exciting shift, going from B2B to B2C. And it's not just about the product, it’s the