E-commerce market hots up: Amazon brings corner shops under its fold

Ties up with over 30,000 local grocers; aims to make up to 100,000 such stores work with itself in some way by the middle of next year

To expand its offline footprint in the country, Amazon has tied up with more than 30,000 local grocers, corner shops, and smaller retailers. The idea is to make them part of its larger retail ecosystem. The number of local shops working with Amazon in one way or another could go up to 100,000 by the middle of next year, it is learnt. 

The move is expected to ensure that even in a small way, every buy from these shops happens via some part of Amazon’s ecosystem. 

While some of these retailers are part of their assisted e-commerce platform, others have