E-pharmas plan to boost revenue, tap other lines of biz to mitigate risks

According to analysts, banking only on delivering medicines to the doorstep and offering discounts cannot work to ensure repeat customers

As the Rs 10-billion online pharmacy space starts to get crowded with more players entering this nascent industry, e-pharmacies focus on offering value-added services to their customers to boost both customer retention as well revenues. Analysts said this would help to mitigate business risks in a fast-changing regulatory environment. 

The idea is to have a one-stop-solution for one’s health care needs, said Pradeep Dadha, founder and chief executive officer of Netmeds Marketplace. Pharma start-up Netmeds acquired JustDoc, a Bangalore-based start-up that connects patients and doctors over video call for any medical consultation at any time of the day. They have a