E-scooter firm Ather Energy strengthens leadership, hires two execs

Gurinder Singh Sukhija joins as head of ownership management; Murali Sashidharan to lead communications and government relations.

Ather Energy has announced two appointments to strengthen its leadership as the electric scooter maker charts its long-term business objectives.

Gurinder Singh Sukhija will join the company as head of ownership management and Murali Sashidharan as head of communications and government relations.

Bengaluru-based Ather competes with other electric two-wheeler makers, such as SoftBank-backed Ola Electric, Bounce, Hero Electric, Bajaj’s Chetak, TVS Motor Com­pany, and Boom Motors.

A growing demand for electric scooters has resulted in strong demand for Ather’s 450 series. The company has registered strong year-on-year growth and has expanded its retail footprint to 26 cities.

“Delivering a delightful experience through the entire