EarlySalary rebrands itself as 'Fibe', aims to expand operations

Fibe has expanded its presence from 18 cities to 150 cities and increased its customer base from 35,000 to 1 lakh new customers per month, the firm said.

Digital lending start-up EarlySalary has rebranded itself as Fibe and aims to fortify its presence by achieving an AUM (Assets Under Management) of $2.5 billion over the next five years.

Fibe aims to expand operations across verticals to build a large presence in its product lines. It targets to build a larger network of BNPL partners and intends to expand its presence in tier III and tier IV cities, the firm said in a statement.

“EarlySalary as a brand name worked well for us when we started with our Salary Advance business. Over the years, we have launched a suite