Electric vehicles to paint: How JSW group plans to diversify and reinvent

The Infra major has bold plans for electric cars and paints; mindset and execution will be the key

It's the billion-dollar question every growing business house asks at some point. How much diversification is good without jeopardizing the group? That's the inflection point that the $15 billion infra major JSW Group is at and judging by its moves, future plays are consumer-driven businesses with a common thread that loops back to its core, like electric cars.

Sajjan Jindal, chairman of the group says "we are fairly serious about electric mobility and it's not easy, but we will be doing it all, the platform, the body, the integration." JSW's electric vehicles will include both passenger and commercial vehicles, and