Emami acquires Dermicool prickly heat talc brand from Reckitt for Rs 432 cr

Deal will be funded through internal accruals, is the biggest by Emami after 'Kesh King' hair and scalp products (2015), and Zandu Pharma (2008)

Fast moving consumer goods company, Emami, on Friday, announced the acquisition of  “Dermicool” – one of the leading brands in the prickly heat powder and cool talc segment – from Reckitt for a total consideration of Rs 432 crore (excluding taxes and duties).

The acquisition will be funded through internal accruals and is subject to customary closing conditions, the company said in a statement. The Dermicool acquisition will be one of Emami’s biggest acquisitions after ‘Kesh King’ brand of hair and scalp products in 2015 and Zandu Pharmaceuticals in 2008.

Dermicool has a 20 per cent market share in the