Emami boosts global presence, buys German brand, sets up subsidiary

The company seeks to expand footprint in Europe, ramp up presence in West Asia with the acquisition of Creme 21, a skin care and body care products brand

Furthering its global expansion plans, Emami Ltd has set up a subsidiary in Germany called Fentus 113, which will help the parent expand its footprint across the European country and acquire the assets of the Crème 21 brand.

While Emami has acquired the Crème 21 brand, the subsidiary has been set up at a cost of Euro 27,800 (Rs 22.43 lakh) under the aegis of Emami International FZE, its Dubai arm.

Fentus 113 was incorporated earlier this month and has a paid-up capital of Euro 25,000 (Rs 20.17 lakh). However, since its inception, this company hasn’t been involved in any business activity.

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