Eveready charged up, aims to double revenue in 4 years with existing biz

Company's focus shifts to topline growth under Burmans; may look at new categories later

Eveready Industries India, the country’s largest dry cell battery maker, has said it plans to double revenues in the next four years.

The company’s control passed from the Brij Mohan Khaitan family to the Burmans of Dabur India in July and its focus now is to grow the topline from existing businesses. Newer categories are unlikely in the next 18 months, but may be added later. 

Eveready’s three main business verticals are: batteries, flashlights and lighting. In dry cell batteries, Eveready is the market with a more than 50 per cent share. It has about a 70 per cent share