Facebook to add new Cricket tab to Watch, ramp engagement for T20 World Cup

Will also provide advertisers a chance to engage with cricket and brands. Facebook Watch is a mix of original programming and user generated content, and sees 1.25 bn users monthly across the globe

As part of its multi-year clip rights partnership with the International Cricket Council, Facebook is going to add more ways for people to share, view and engage more with cricket content in the upcoming Men's T20 World Cup.

This includes adding a cricket tab to Facebook Watch, which will have dedicated cricket video content, allowing users to view game highlights, players and team related content and creator-led videos. It will also provide advertisers an opportunity to engage with cricket and brands. Facebook Watch is a combination of publisher and creator-based content, and sees 1.25 billion users monthly across the globe.