Festivities push FMCG sales up 11% in first two weeks of October

Sales were down in September due to weak rural demand

Fast-moving consumer goods sales rose 11 per cent in the first two weeks of October, compared to the first two weeks of September. The surge was largely due to the festive season kicking in, shows data by Bizom, a retail intelligence platform.

The revival in consumption comes after September FMCG sales declined 9.6 per cent due to muted rural demand.

The 12 per cent month-on-month drop in the number of running kirana stores in the first half of October was compensated by stocking at mom-and-pop outlets, which increased by 26 per cent on average.

“We did see strong FMCG sales