Minko plans to use the fund to hire talent for its technology and sales teams and expand business across India.
The company announced that it offers distributors a B2B payments stack integrated with its flagship product, Minko Credit, thereby offering a technology platform to offline businesses.
Founded by Sanket Shendure and Sanmati Shendure, Minko started product development in January 2021. The founders hail from a family of entrepreneurs and have over 15 years of experience in FMCG product distribution.
Besides its flagship product Minko Credit, the company added three new products in six months - Minko Invoices, Minko QR Code, and Minko Gold. With the development of a digital B2B invoice payment stack embedded with credit, the company aims to move a large portion of ‘retailer-to-distributor’ payments online, the majority of which still happens via cash and cheque.
“We expect demand for our short-term credit product, Minko Credit, to increase manifold as we continue to bridge the largely unmet credit gap of $250 billion for this segment,” said Sanket Shendure, co-founder of Minko.
In six months, Minko has earned business from more than 10,000 retailers and distributors of brands like Unilever, Parle Agro, Coca-Cola and Haldirams. From its current presence in Goa, Maharashtra and Bihar, the company aims to expand to other states in 2022 and get over 100,000 retailers and distributors.