Fireside Ventures raises $52 mn in debut fund, to invest in consumer brand

Fireside Ventures, an early stage venture fund focused on consumer brands, on Wednesday announced that it has closed its debut fund with a corpus of $52 million. Fireside Ventures targets to invest in 20-25 consumer brand businesses from this fund over the next two to three years. 

There has been a secular shift in the consumer buying behaviour, Fireside said in a statement. The new consumer class i.e. the millennial shopper is looking for values from their products like authenticity, clean labels, ethical sourcing and production etc. They are attuned to spending on brands which are unique in