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First-time car buyers shop for loaded vehicles

Improving purchase power and easy availability of loans facilitate upgrades

Ajay Modi  |  New Delhi 

Anuj Singh, a 28-year-old executive working with a Bengaluru-based information technology firm, was looking to buy his first car early this year. After evaluating options in the entry-level small-car space (Alto, Eon and Brio), he decided to stretch his budget a bit to buy Maruti Suzuki’s Baleno.

Singh is not alone. Many first-time buyers, mostly in cities, are in a mood to think big and are opting for the more exciting and loaded vehicles, giving the entry numbers a miss. In fact, leading car manufacturers — Maruti Suzuki and Hyundai — show the same trend in their ...

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First Published: Wed, October 12 2016. 06:39 IST
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