Flipkart, Amazon try to pacify independent vendors irked by private labels

From slashing seller commissions and incentives for meeting targets to loyalty bonuses, online marketplace giants Flipkart and Amazon are rolling out the red carpet to pacify irked independent vendors, some of whom have seen an almost 50 per cent drop in sales on the e-commerce platforms.
 

Miffed with the huge influx of private labels and vendor firm subsidiaries of both Amazon and Flipkart, independent sellers are now experimenting with newer players such as Google.    

Last week, Flipkart in an email -- accessed by Business Standard -- to sellers said it was slashing commissions in the range of one