Flipkart bets big on grocery segment, plans to scale service across India

The firm is collaborating with farmers, sellers, producer organisations and local micro, small and medium enterprises to create a sustainable ecosystem

Betting big on grocery segment, Flipkart is planning to scale its service across India, including tier-II and-III cities, in the next five years. Currently, the Walmart-owned firm delivers groceries in five cities, including Mumbai, Bengaluru, Chennai, Hyderabad and Delhi NCR, through Flipkart Supermart, its online grocery store initiative. 

“Grocery is presently a $400-billion market, being the biggest part of the overall retail segment in India, though the penetration of online grocery is just 1 per cent. I expect grocery to be one of our top categories in the next 3-5 years,” said Manish Kumar, vice-president for groceries at Flipkart. 

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