Flipkart's Shopsy eyes largest grocer tag, rolls out services in 700 cities

Shopsy would leverage Flipkart's grocery supply chain infrastructure and tech capabilities to provide consumers access to an expansive range of products to over 5,800 pincodes

Flipkart’s social commerce platform Shopsy, has started offering grocery as a category on its platform. Leveraging the Flipkart Group’s supply chain infrastructure and tech capabilities, Grocery on Shopsy will cater to consumers across 700 cities, spanning over 5,800 pincodes. Grocery on Shopsy will host over 6,000 products across 230 categories - ranging from staples, FMCG (fast-moving consumer goods), and other dry groceries; matching the selection and range available on Flipkart Grocery.

The move is expected to help Flipkart take on rivals such as Amazon, Reliance’s JioMart and Tata-backed BigBasket to tap the grocery market which is expected to be worth