 "Flipkart")
Flipkart’s focus on getting customers to make big ticket purchases on its platform seems to be paying off. The e-commerce major has now set a target to drive Rs 90 billion in gross merchandise value (GMV) from sales of large appliances, in FY19.
This represents a 100 per cent year-on-year growth in this segment. The growth is expected to be driven largely by sales of items such as television, air conditioners and refrigerators.
In May, Flipkart claimed to have cornered 18 per cent of the overall television market in India, backed by the IPL season. Apart from launching new brands
