Flipkart to use Microsoft's artificial intelligence for future sales

The e-commerce major has claimed it was miles ahead of Amazon during its recent five-day festive sales

India's largest e-commerce marketplace Flipkart, which just concluded its Big Billion Days festive sales, is looking to leverage technology to make conducting future sales festivals easier, according to reports. 

The e-commerce major is working with global information technology giant Microsoft to deploy solutions based on artificial intelligence (AI) and machine learning (ML) to make running future sales easier, the Economic Times reported on Tuesday while citing Flipkart's head of engineering. 

Speaking to the financial daily, Flipkart's vice-president of engineering, Vinay YS, said the company was looking to optimise merchandising and offer placement using AI and ML. He said the e-commerce