Flipkart unveils smart assistant to handhold first-time e-commerce users

The platform would help Flipkart to tap consumers across tier II, III cities and beyond in rural India, as it seeks to bring the next 200 million consumers online.

Walmart-owned e-commerce company Flipkart has introduced a ‘smart assistive interface’ feature called ‘Flipkart Saathi’ to support first-time e-commerce users on the platform and enhance their overall shopping experience. This feature is available in Hindi and English to start with and is Flipkart’s attempt towards further humanising e-commerce. With this feature, Flipkart aims to empower consumers across tier II, III cities and beyond in rural India, as it seeks to bring the next 200 million consumers online.

The assistive interface feature (audio-guided navigation) aims at mimicking the typical real-life shopping experience for consumers who are comfortable being assisted by a salesperson.