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FMCG hits the road to recovery on rural uptick, focus on essentials

Local lockdowns in several cities remain a concern, but impact would be limited, say analysts

Topics
FMCGs | Marico | Lockdown

Viveat Susan Pinto  |  Mumbai 



shops, demand, consumption, sjops, grocery, kirana, growth, sales
One-third of sales by FMCG companies is in rural areas. Companies such as Dabur and Hindustan Unilever (HUL) have a higher exposure to them, at over 40 per cent of the total, sector experts said.

An uptick in rural areas, as well as a focus on essential products, has helped bring fast-moving consumer goods (FMCGs) back on the growth track, and much faster than in most other sectors.

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First Published: Tue, July 14 2020. 20:05 IST

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