FMCG sales pick up a month after third wave of Covid-19, shows data

Homecare and personal care category sales are down on a month-on-month basis as well as on a year-on-year basis

The fast-moving consumer goods category (FMCG) has recovered in just one month after the third wave of the pandemic compared to the full quarter it took to recover after the second wave in 2021 driven by strong off takes of packaged food products and commodity product (wheat flour, edible oil, grains etc…) sales that have surpassed last year sales numbers. 

“Rural growth continues to fire FMCG sales on a year-on-year basis while urban sales are slightly down with discretionary product sales being impacted in the recovery from the third wave,” Akshay D’Souza, chief of growth & insights at Bizom told Business