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India's FMCG sector to see flat growth in 2020 due to Covid-19: Nielsen

Though the FMCG industry has shown some sign of improvements in June, but in the first half of the year the industry growth slipped to negative with 6% decline

Consumer behaviour is being influenced by anxieties that are preying on their desire to consume and propensity to spend
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Nielsen had on January 21, projected a 9 to 10 per cent growth for the FMCG industry

Press Trust of India New Delhi

India's fast moving consumer goods (FMCG) sector is expected to witness flat growth in 2020 following severe and extended lockdowns, restrictions on manufacturing units, social distancing norms and store closures, according to data analytics firm Nielsen.

Earlier, on April 30, in the middle of the lockdown, Nielsen had slashed the growth forecast for the FMCG sector by almost half to 5-6 per cent for 2020 citing adverse impact of the coronavirus pandemic.

Though the FMCG industry has shown some sign of improvements in June, but in the first half of the year (January-June) the industry growth slipped to negative with 6 per