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FMCGs shore up trade margins, consumer promotions ahead of festive season

Margins not impacted significantly even as firms offer everything from price-offs and grammage increase to buy-one-get-one free schemes, combo packs

Topics
FMCGs | consumer spending | Supermarket

Viveat Susan Pinto  |  Mumbai 



fmcg, sales, technology, supermarket, stores, bazaar, essentials, products, market
Firms are also pushing bigger packs and offering more incentives if retailers display these products prominently in their stores.

A trip to the local is increasingly becoming a shopper's delight. Promotional activity across brands, notably in home and personal care, has gone up as firms strive to improve sales. This includes everything from price-offs and grammage increase to buy-one-get-one free schemes, combo packs et al.

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First Published: Sun, October 18 2020. 15:41 IST

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