Food searches in Google vary from state to state in India, shows data

In terms of categories of what consumers are looking for, Google gets over 2.3 billion searches per annum on food in which the top three include desserts, fruits and vegetables

Chinese is the most searched food category in Bengal, while ice creams top the list in Madhya Pradesh. And in Haryana, it is Thai food which is the favourite. 

Believe it or not, searches on Google for food vary from state to state based on data shared by the US company in the India Consumer Forum organised by Kotak Institutional Equities this month.

Google’s data throws numerous interesting consumer insights. Share of metros in Google searches has come down to 36 per cent from 45 per cent prior to the entry of Reliance Jio. This is clearly a reflection of