For 49% consumers, e-shopping became preferred mode during Covid: Survey

Consumer trust in e-commerce is growing rapidly amidst the coronavirus pandemic. About 49 per cent of Indian consumers say e-commerce sites and apps became the preferred mode of shopping for them in the last 12 months, according to a survey by LocalCircles, a community-based social network. 18 per cent said they “called local retail stores and got home delivery” and 31 per cent “visited the mall, local retailers, markets and shop there.”

“2020 has been the transformative year in the history of Indian e-commerce because of the Covid-19 pandemic,” said the LocalCircles survey. “Something that would have taken 3-5 years