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For Amazon, deal with Flipkart was a non-starter, and how

Amazon India head Amit Agarwal even gave interviews when the Walmart-Flipkart talks were at their peak, saying the deal would be good for e-commerce and called the Bansals 'missionary entrepreneurs'

Amazon India plans to set up experience centres in several Shoppers Stop outlets as part of the Rs 179-crore deal with  the retailer
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Amazon India plans to set up experience centres in several Shoppers Stop outlets as part of the Rs 179-crore deal with the retailer

Nivedita Mookerji New Delhi
American e-commerce major Amazon, which reportedly matched rival Walmart’s bid and put in an additional $2 billion as break-up fee in an effort to take Flipkart, may have known quite well the deal was a non-starter, people in the know said. But the Jeff Bezos-led company continued to stay in the game. Sources who described themselves as having “front row seats” during the deal gave a series of behind-the-scenes details to put things in perspective.                

According to one such source, the two key movers at the Seattle-headquartered company watching the Walmart-Flipkart deal, which