For Google, cashback is a Tez way to add users

Google Tez is the biggest commitment the company has made in recent times

Global info tech giant Google’s first India product, Tez, a digital payment app, has got 12 million users in 10 weeks. Thanks to, among other things, massive cashbacks to users on every transaction. 

Google recently said its mobile wallet had processed over 140 million transactions in a short span. The company has tied up with as many as 70 utility providers, including BSES and Dish TV. Taking on current market leaders such as Paytm (280 mn users) and MobiKwik, Google plans to add services for merchants and sellers to widen the use of Tez.

Diana Layfield, vice-president for product management at Google,