Free for viewers, streaming service Jungo+ launches for select Indian users

Unlike other services, it isn't targeting mass audience, will cater to those with interests in areas it calls passion and ethnocentric like K-Pop, health and wellness, e-sports and mixed martial arts

Unlike usual streaming services, Jungo+ is a new entrant in the space delivering advertisement supported over-the-top (OTT) streaming television and on-demand content, which will be free for viewers.
 

Jungo+ is available through digital first channels, video on demand content platforms like YouTube and its own app which is available on both Android and Apple devices.
 

The platform, unlike other streaming services, is not targeting a mass audience, but plans to cater to people with interests in niche areas it calls passion and ethnocentric interests like K-Pop (Korean popular music), health and wellness, esports, and mixed martial arts . Because it