Streaming Services

Netflix drops phone casting on most TVs: What's changed, what still works

Netflix has stopped supporting casting from its mobile app to most TVs and streaming devices, directing users to the native TV app instead, while keeping limited support for older hardware

Universal, Warner push for landmark AI licensing deals with tech firms

Record labels such as Universal Music and Warner Music are looking to avoid past internet-era pitfalls by demanding attribution and fair payouts as they strike AI licensing agreements

Streaming wars: YouTube, Netflix battle for control over the television set

The rivalry signals how the streaming wars have entered a new phase. For years, increasing subscriber numbers to their streaming services was the ultimate goal for media companies

Streaming platforms tap micro dramas, creator-led content to lure audiences

OTT platforms tap into micro dramas and influencer content to compete with social media, drive user engagement and explore monetisation via vertical storytelling and short formats

JioHotstar nears Netflix with 300 mn subscribers after IPL 2025 surge

Driven by massive IPL viewership and CTV penetration, JioHotstar has crossed 300 million subscribers, nearly matching Netflix's global numbers, says JioStar

It's official: Streaming overtakes cable and network as king of TV

In May, more Americans watched TV on streaming than on cable and network TV

How language streaming services Hoichoi, Aha shake up entertainment market

The numbers seem small. In 2024, streaming video generated ₹35,600 crore in advertising and pay revenues from 125 million subscribers, according to Media Partners Asia

Netflix reports record profit, unaffected by economic uncertainty, tariffs

First-quarter earnings rose 25 per cent to $6.61 a share, the company said, easily beating analysts' estimates. Sales grew to $10.5 billion, in line with projections

JioHotstar clocks record 1,370 million viewers in IPL opening weekend

The digital viewership of the first three matches was 40 per cent higher than last season

JioHotstar crosses 100 million subscribers, says accessibility key

The OTT platform has a wide range of content libraries - from Hollywood entertainment, original and reality shows, to content across various Indian languages

JioHotstar streaming: Champions Trophy final clocked 1.2 billion views

The tournament saw a total of over 5,400 million views, with a cumulative watch time of close to 110 billion minutes, as per its release

Reliance bets on brain-mapping to sell small businesses on IPL ads

Reliance reportedly conducted brain-mapping studies, which showed IPL streaming ads resulted in up to four times greater engagement and memorability compared to rival platforms

Pocket FM lays off 75 employees in cost-cutting move, numbers may rise

A Pocket FM spokesperson confirmed the layoffs, stating that the move is part of efforts to secure long-term sustainability and success. The company reported a loss of Rs 165 crore in FY24

Micromax-backed Streambox Media debuts subscription-based TV service 'Dor'

Described as India's first subscription-based TV service, Dor will be available on Flipkart from December 1, with plans to expand to other platforms and offline distribution channels in the future

Prime Video to include ads in shows from 2025 to fund content investments

This move highlights the stiff competition in India's streaming market amid a challenging period for the subscription video-on-demand (SVOD) segment

Direct subscribers likely to dominate streaming market: UK-based Omdia

UK-based Omdia expects bundling of streaming video with telcos to plateau by 2029

Delhi HC shuts down 45 rogue streaming sites backing Warner Bros, Netflix

The Court granted a dynamic+ injunction, allowing for not just the blocking of current infringing websites, but also any future mirror or alphanumeric variations of 45 rogue streaming sites

Apple-Bharti Airtel sign deal, streaming svcs rise in content hungry India

Apple signed a content deal with Indian telecoms operator Bharti Airtel late in its push for a larger slice of the country's $28 billion entertainment market

Spotify could finally offer hi-res lossless audio with a new deluxe plan

Reportedly, the new subscription tier of Spotify will offer lossless audio similar to what the company announced in 2021 with Spotify HiFi

Wynk Studio artists' songs surpass 1.7+ billion streams

The 1.7 million streams for these songs establishes how much our customers are enjoying the content while we help the artist, Amit Tripathi said