From Britannia, Taco Bell to Nykaa, brands jump on the comedy bandwagon

Comedy stars are harbingers of the age of influencers and a sign of the rising power of the digital medium

An ad for a biscuit talks about eating octopus (among other things); a stand-up comic artist holds forth on the ennui of married couples while promoting a mosquito repellent brand, a make-up portal’s promotional video talks about the travails of spending a day without food — increasingly, advertisers are using humour to turn the wheels of the communication juggernaut. The aim: Penetrate the wide circle of influence that stand-up comics have built among the youth in the country.  

 
Brands that have clambered on