 "Amul ice-cream, ice-cream")
What’s common among global brands like Coca-Cola, Kodak, Wimbledon, Yahoo! and Indian ones like Amul, Bata, Bajaj, Bisleri, Nirma and Infosys? They are all recognised as 'well-known' brands and enjoy some protection by law globally.
When the popular Indian dairy brand joined the league of such names last year, it meant an entry into the special category of brands with protection in the home country, as well as abroad. That basically implied no other product anywhere in the world could be named Amul.
Amul’s journey from a cooperative movement that began in 1946 to becoming a 'well known'
When the popular Indian dairy brand joined the league of such names last year, it meant an entry into the special category of brands with protection in the home country, as well as abroad. That basically implied no other product anywhere in the world could be named Amul.
Amul’s journey from a cooperative movement that began in 1946 to becoming a 'well known'
