Fuel retailers look at revamp after entry of Rosneft

In addition to the revamp, BPCL is also offering discounts at some company-owned outlets

The Rosneft-led consortium’s acquisition of Essar Oil’s assets last week, including its fuel retail network, is keeping state-run oil marketing companies (OMCs) on their toes to ensure footfalls do not decline.

OMCs are looking at various options, including re-branding retail outlets, loyalty programmes and extending discounts at company-owned outlets. Bharat Petroleum Corporation Ltd (BPCL), for instance, has a revamp programme under way for its highway outlets. The company is engaging with all stakeholders in a far more effective manner. There will be a change in the look and feel of the outlets. 

“Our quality assurance programme will also go to a completely