Business Standard

Global chocolate makers have sweet-loving Indians in their sights

Chocolate -as well as ice cream, cakes and milk shakes - is starting to displace traditional treats among the middle classes

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Lockdowns are also posing a challenge in the shorter term, with cocoa prices in New York posting their biggest quarterly drop in a year.

Manisha Jha & Pratik Parija | Bloomberg
India has long been known for its love affair with sugar. Sweets play a major role in festivals and family celebrations and delicacies such as gulab jamun — fried dough balls soaked in syrup —and barfi —made with condensed milk — are popular gifts. Not only is India the world’s biggest consumer of sugar, it’s also one of the top producers.
That penchant for sweet confections together with a massive, youthful and increasingly affluent population has chocolate-makers around the world sitting up and taking notice. Indians currently eat only about a 10th as much chocolate confectionery as the global

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First Published: Apr 02 2021 | 12:17 AM IST

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