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GoAir and SpiceJet: Two flight paths to survival as aviation crisis deepens

The strategies of the second and third-largest private airlines - GoAir and SpiceJet - offer a study in contrast

It is GoAir and SpiceJet that are giving the sector jitters and nobody is certain which of the players will survive this crisis
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It is GoAir and SpiceJet that are giving the sector jitters and nobody is certain which of the players will survive this crisis

Anjuli Bhargava
In football, a team’s success depends on the strategy it adopts — attacking or defensive — based on assessments of its own and the opposing team’s strengths. As Covid-19 deepens its hold on economic activity, SpiceJet and GoAir, the second and third-largest private airlines by market share, are adopting similar strategies.

But no matter what happens, one thing is already clear: The teams need funds urgently to stay in the air. A recent estimate by the Centre for Asia Pacific Aviation (CAPA) says all airlines in India need an infusion of roughly $3 billion to cope with this crisis and,