 "Godrej Interio promotes its furniture | Image: Godrej")
Godrej & Boyce, part of the diversified Godrej Group, is experimenting with digital technology such as augmented reality (AR) to scale up the market reach for its premium furniture and accessories brand, Script.
The brand is currently under a purely brick-and-mortar domain. Since launch in late 2017, it has limited itself to only the Delhi region and Bengaluru, with showrooms typically occupying a 10,000 sq ft space. It is now coming up with a smaller, 1,500 sq ft showroom (boutique) in Mumbai, powered with AR.
AR, one is told, will offer visitors an interactive experience by superimposing products into an image of
