Good Glamm buys MissMalini Entertainment to expand footprint in celeb media

The strategic acquisition will help Good Glamm Group enhance content-to commerce strategy via MissMalini's reach and incorporate celebrity and influencer talent management in its offerings

Good Glamm Group, South Asia’s largest content-to commerce conglomerate, has acquired MissMalini Entertainment- India’s largest celebrity media and influencer talent management network. This is a first of its kind acquisition of a personality-driven company by content to commerce conglomerate. The companies didn’t reveal the value of the transaction.

This strategic move will offer Good  Glamm Group access to a robust network of influencers, celebrities and market know-how strongly enhancing its unique content-to-commerce play in the country.

Following this acquisition, Mumbai-based MissMalini Entertainment will continue to function independently while bringing its expertise to the Good