Google, YouTube lean in on the learning culture in world of brands

How-to videos and search strings are an indispensable part of the internet experience in India, giving advertisers a unique opportunity to gain a digital edge

Learning is to Google what sharing is to Facebook, the one big differentiator for Google and YouTube in the universe of internet platforms. And this is the edge the global giant holds over the rest, giving it leverage in the world of brands and advertisers.

“Indian consumers love video, and not just for entertainment. They use it to search for, learn about, review, and research products before making purchase decisions,”  said Vikas Agnihotri, country director –Sales, Google. Categories such as lifestyle, education and business have shown 1.5x-3x growth in the last two years, which shows how-to videos are an indispensable