Govt proposes two dates for e-commerce cos on displaying country of origin

E-commerce firms ask govt at least 3-5 months to be able to keep technology platform ready to enable sellers to display country of origin for new and old listings

The government has asked e-commerce companies to ensure that the ‘country of origin’ of all products is clearly listed on their platform so that the consumer can make informed decisions. In a follow-up meeting with the Department for Promotion of Industry and Internal Trade (DPIIT) on Wednesday, the government gave the recommendation to online retailers that for new products listed on e-commerce platforms, the country of origin should be displayed next to the products from August 1, 2020. It also suggested the firms to display the country of origin for existing products from October 1, 2020. The development comes amid