Great Indian Festival turning out to be Amazon's biggest-ever event: Tiwary

'Over 4.75 lakh MSMEs benefited from the Amazon Business platform during the festival'

At a time when tech companies are cutting down spending in an uncertain macroeconomic environment, e-commerce giant Amazon would continue investing in India, said Manish Tiwary, vice president and country manager, Amazon India. In an interview with Peerzada Abrar, Tiwary said that the company’s ongoing month-long sale ‘Great Indian Festival (AGIF) is turning out to be the company’s biggest-ever event. Edited excerpts:

How do you view this year’s ‘Great Indian Festival' (GIF) compared to 2021, 2020 and the pre-covid period of 2019?

It was a very unique period for us. This is the seventh year for me. But this is