Grofers plans to increase the private label count to 500 by 2019

The online grocery delivery service provider will rely on smart sourcing and limit stock keeping units as it goes on the offensive with its own-brand range

Private labels have emerged as a critical piece of a retail player’s assortment with the promise of higher margins. Given that, online grocery delivery service provider Grofers’ move to expand its own-brand portfolio appears to be aimed at jump-starting growth. At one shot it has launched 250 food and non-food products. By 2019, Grofers plans to increase the private label count to 500, clocking revenue of Rs 25 billion. The retailer understands what will be make or break will be its ability to source as close to the point of production as possible, maintain a lean inventory and manage a