Grofers rebrands itself as Blinkit with pivot to instant commerce

Zomato, in July, said it has invested $100 million (around Rs 745 crore) for acquiring a minority stake of over 9 per cent in Grofers

Grocery delivery startup Grofers has rebranded itself as Blinkit apart from pivoting the company's business model to quick commerce, Co-founder and CEO Albinder Dhindsa said in a blog post.

"Once upon a time, a few months ago, we started on a journey to build the future of commerce with 10 minute delivery of most of the stuff our customers need in their daily lives. Today, we already process over a million orders a week, across