Grofers won't foray into liquor delivery biz; says serves families mostly

Online grocery platform Grofers is not keen to enter into the business of liquor delivery saying it serves mostly families, even as its main competitor BigBasket is set to foray into doorstep supply of alcoholic beverages.

SoftBank backed Grofers, which currently operates in 27 cities of the country, has lined up $25-30 million over the next two years to strengthen its in-house brands.

Other delivery majors like Swiggy and Zomato are already in the delivery of liquor while e-commerce giant Amazon is also set to play in this segment.