Hero MotoCorp drives into used two-wheeler business with 'Hero Sure' brand

The list of states where Hero has rolled out the used vehicle facility includes Tamil Nadu and Gujarat

Hero MotoCorp, the country’s biggest two-wheeler maker, has made an entry into the used two-wheeler business to offer buyers an option to exchange their old motorcycle or scooter while purchasing a new Hero product. The Pawan Munjal promoted firm had exited this segment due to taxation related issues several years ago. The introduction of Goods and Services Tax (GST) last year made the company re-look at this business.

The company has, as a pilot, rolled out the used-vehicle facility at about a hundred showrooms so far under a brand called ‘Hero Sure’. The previously used vehicle business had also existed