 "ISL")
Hero MotoCorp has renewed its association with the Star India and IMG Reliance-promoted Indian Super League (ISL) for another three years, tripling its investment in the domestic football tournament.
On board since the league's launch in 2014, Hero's previous deal with ISL was valued at $8 million (around 51 crore) for three years. The renewed deal is estimated at $25 mn (Rs 160 crore) for another three years.
"ISL has proven a success in terms of spectatorship (in-stadia attendance) and followership (TV viewership, social media engagement). As part of our strategy on football, we have tried not only to create a domestic
