Himanshu Chakrawarti named Snapdeal president for value commerce strategy

The e-commerce firm filed adraft red herring prospectus on Tuesday with the securities regulator for its IPO.


(Photo: Reuters)

BS Reporter New Delhi
E-commerce platform Snapdeal has appointed Himanshu Chakrawarti as its president, firming up its leadership after filing for an initial public offering (IPO) on Tuesday.

Chakrawarti will lead various functions at Snapdeal to drive its value commerce strategy and steer various growth-related and operational initiatives. He was the chief executive officer (CEO) of Unlimited Fashion, Arvind Lifestyle Brands’ value-fashion retail chain. V-Mart Retail acquired Unlimited Fashion earlier this year, adding its nearly 75 stores in West and South India to its national footprint.

At Unlimited Fashion, Himanshu set the strategic direction and oversaw entire operations including curating brands and assortments, guidance on product designs, and pricing strategy. He also led the direct integration of over 75 stores with top e-commerce platforms

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First Published: Dec 22 2021 | 4:58 PM IST

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