Hindustan Unilever draws flak for new Brooke Bond Red Label ad film

This is the second instance in three months where HUL, also the country's largest advertiser, has courted controversy over its commercial

Hindustan Unilever (HUL), the country’s largest consumer goods company, is in the eye of a storm over an advertisement for tea brand Brooke Bond Red Label. Reactions have been so sharp that #boycotthindustanunilever was among the top five Twitter trends for a while on Thursday, with users, including yoga guru Baba Ramdev commenting about it.   

The ad shows a man leaving his father in a crowd at the Kumbh before experiencing a change of heart. The video was first accompanied by a tweet, which went: “Kumbh Mela is a place where old people get abandoned, isn’t it sad that we