HUL intends to bring in more of its global brands into India and introduce them through the D2C mode
Hindustan Unilever (HUL) expects a running rate of Rs 100 crore for its digital brands over the next few months. The fast-moving consumer goods (FMCG) major has eight direct-to-consumer (D2C) sites, which are across beauty and personal care.
Its brands in the D2C space include Dove Baby, Love Beauty and Planet, Simple, Dermalogica and Lakme.
“Lakme has always been one of the foremost beauty brands of this country and we’ve also got D2C for Tresemme, Ponds and Indulekha. And now, the premium business unit has added three brands,” said Kedar Lele, executive director, customer development.
First Published: Aug 05 2022 | 10:39 PM IST