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Going local: Video content startup Homescreen takes the vernacular route

Homescreen Network owns hyperlocal regional content platform SparkTV and live interactive online 24x7 channel TheBigScope

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What augurs well for these start-ups is that the majority of these new internet users are not from urban areas and do not comprehend English

Abhishek Kumar
What makes India unique as a nation? Of all the elements, the one that stands out the tallest is its diversity. And it is in this diversity that many entrepreneurs are now searching for new business opportunities.

The digital entertainment industry and content platforms are a few examples in this regard. In the last year or so, vernacular content has been creating buzz, with several start-ups expanding their services to include regional languages beyond Hindi. 

These start-ups are seeing strong investor interest as well. The latest among them is Homescreen Network, the digital media start-up that owns hyperlocal regional content